by Brandy D. Anderson
Being adept at navigating the vast world of social media, as well as having some business knowhow to go with it, are two things which continue to grow in importance in our society. Google + is expanding at a rapid pace, and it is certainly one of the best spots to go when you want to find articles on anything business related. It is also one of the best places when it comes to professional social networking. Here are five of the most useful Google + bloggers to follow to keep you in the front of line for all of your business news.
Tagline: “Empower people.”
About: “Chief evangelist of Canva, an online graphic design tool. Formerly, advisor to the CEO of Motorola and chief evangelist of Apple. I have written thirteen books including The Art of Social Media: Power Tips for Power Users, APE: Author, Publisher, Entrepreneur–How to Publish a Book, What the Plus! Google+ for the Rest of Us, and Enchantment: The Art of Changing Hearts, Minds, and Actions. I have a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. I publish approximately five-ten posts per day. My focus is on design, marketing, enchantment, social media, entrepreneurship, innovation, venture capital, science, and photography.”
Wow. If you want to be impressed with true business savvy and prowess, visit this guy’s page. Guy Kawasaki is an online guru who posts such a dizzying array of business and marketing information, you’re sure to find whatever you’re looking for here. There’s an interactive map of Apple’s Technology History and Analytics, there’s a link to an article with tips for how to lighten photos with Lightroom, and there’s even a recent article link about how some scientists claim having too many choices can hinder decision making. Kawasaki’s page is full of diverse content that can please just about anyone, so it’s definitely one to check out.
Tagline: “Caring about the customer is a mindset, not a tactic.”
About: “I am a guy that loves Family, The NY Jets, wine and Business.”
Gary Vaynerchuk is one of the kings when it comes to ruling over social media. He writes a plethora of articles all about how to maximize impact when it comes to social networking, and some of the articles have accompanying gifs made just for the piece. For instance, he recently posted “Here Are 5 Reasons Why Automating On Social Media Sucks” and there’s a funny gif of Vaynerchuk making big gestures with the caption “You’re the guy walking around handing people your business card without even saying hello.” He also films a series of web videos on social media, and you can tell he has a lot of fun with them. Vaynerchuk posts constantly, and more often than not, his content is useful and interesting, and his enthusiasm for business is refreshing.
Tagline: “Big web traffic for small budgets”
About: “If I learned anything after many years of building an online empire, it’s this: the online business industry is a scary place. A place where many a mighty business owner has fallen….In six quick months, my blog grew to be an authority on traffic generation. My blog’s traffic (I was ranked under 15K on Alexa), reader engagement, and sales showed me that I was on the right track. This might all seem foreign to you. Stick with me and it will soon become second nature.”
Originally hailing from Russia, but currently residing in California, Ana Hoffman is one of the foremost small business gurus online. She posts the ever useful “Weekly Marketing Skinny”, articles about all of the latest Google updates (like their new action links directing to publisher sites), and articles detailing steps on how to become a more successful blogger. Hoffman also posts some fun stuff, like how Prada has recently put its entire archive online. For an article that may otherwise be dry (“Why You Need Keywords To Produce Successful Content”), she used a funny meme of Dwight from the American The Office. She also often interacts with followers through the comment sections of her posts.
Tagline: “Social Media, Blogging, Technology, and Marketing”
About: “I bleed Social Media. We’ve only scratched the surface, it will continue to grow. Helping others is paramount. Stay humble and always be giving. Everyday counts, so make it happen. Very approachable and solid communicator.”
Steven Hughes maintains one of the most creative business pages I’ve seen. He’s also a photographer, and he often shares his breathtaking photos inbetween his social media news, which breaks the page up nicely. Hughes’ page won’t give you as many business tips as the other bloggers on this list, but he offers a nice balance of articles across the web, including insights to social networking, small business management, and basic lifestyle pieces. He also provides friendly responses to comments made on his shares.
Tagline: “Freelance Writer, Ghost Writer, and Business Blogger”
About: “Thanks for visiting my Google+ profile! As you may have noticed, I am afreelance writer and professional blogger who knows a good bit about online marketing including content marketing, search engine optimization, social media, and web analytics. I’ve been writing about these topics since 2009, starting at my blog Kikolani, which received recognition as a Top 10 Social Media Blog by Social Media Examiner…”
Kristi Hines seems to be telling the truth in her “Bragging Rights” portion of her page where she boasts that she “can find anything on Google”. Her page is full of neat tips and articles she’s found across the web, all of which are enormously useful for both business people and freelance business writers, and people who want to maximize the tools they already have available to them online. One of her most recent posts is an article on “The Ultimate Guide To Gmail Hacking For Marketers”. There are links to articles about using Google Analytics, how to maintain a successful Facebook page for your business, and how to use the best SEO strategies.